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DW-REACH v1.0 // 2025
Signal Systems™

YouTube Ads // Reach Plan

BOMA.

WhoMadeWho // Reach Campaign // Brazil

Media forecast for YouTube TrueView reach campaign — electronic music fans, ages 18–44, with two budget scenarios.

Artist
WhoMadeWho
DW-REACH v1.0 // SYS-01
dtwave.com.br

SYS-01 // Overview

Reach Plan.
YouTube TrueView.

Google Ads forecast for WhoMadeWho's awareness campaign. Two budget scenarios to maximize reach among electronic music fans in Brazil.

Channel
YouTube TrueView
Format
Reach Campaign
Target audience
Electronic music fans, ages 18–44
Location
Brazil
Period
Dec 20, 2025 – Jan 17, 2026
Google Ads Account
Google Ads
DW-REACH v1.0 // SYS-02
dtwave.com.br
01
Scenario
R$ 1,500.00
Budget // YouTube Ads
236.4K PEOPLE REACHED // 109.7K VIEWS
DW-REACH v1.0 // SYS-03
dtwave.com.br

SYS-03 // Scenario 1 — Reach Metrics

R$ 1,500 investment.
Reaching 236K people.

Reach (1+)
236.4K
Unique people reached during the period
TrueView Views
109.7K
Qualified views (+30s or interaction)
Total CPM
R$ 5.88
Per 1,000 impressions
TrueView CPV
R$ 0.01
Cost per view
Impressions
246.5K
Total within target audience
Period
29 days
Dec 20, 2025 – Jan 17, 2026
DW-REACH v1.0 // SYS-04
dtwave.com.br

SYS-04 // Scenario 1 — Demographic Distribution

Reach by age group
and gender.

236.4K people — R$ 1,500 // Brazil

20K
27K
18–24
53K
63K
25–34
36K
38K
35–44
Female
Male
Target audience
Electronic music fans
Concentration
Ages 25–34
Dominant gender
Male across all age groups

Highest concentration in the 25–34 age group, representing ~48% of total reach. Data includes co-viewing on Smart TVs.

DW-REACH v1.0 // SYS-05
dtwave.com.br

SYS-05 // Scenario 1 — Device Distribution

Where the audience
will see the ad.

Impression distribution across devices — 246.5K impr. // Scenario 1

Smartphone
51,15%
Smart TV
46,79%
Computer
1,41%
Tablet
0,64%
DW-REACH v1.0 // SYS-06
dtwave.com.br
02
Scenario
R$ 14,500.00
Budget // YouTube Ads
2.06M PEOPLE REACHED // 1.1M VIEWS
DW-REACH v1.0 // SYS-07
dtwave.com.br

SYS-07 // Scenario 2 — Reach Metrics

R$ 14,500 investment.
Reaching 2.06 million people.

Reach (1+)
2.06M
Unique people reached during the period
TrueView Views
1.1M
Qualified views (+30s or interaction)
Total CPM
R$ 5.88
Per 1,000 impressions
TrueView CPV
R$ 0.01
Cost per view
Impressions
2.4M
Total within target audience
Period
29 days
Dec 20, 2025 – Jan 17, 2026
DW-REACH v1.0 // SYS-08
dtwave.com.br

SYS-08 // Scenario 2 — Demographic Distribution

Reach by age group
and gender.

2.06M people — R$ 14,500 // Brazil

190K
260K
18–24
460K
545K
25–34
310K
330K
35–44
Female
Male
Target audience
Electronic music fans
Concentration
Ages 25–34
Dominant gender
Male across all age groups

Highest concentration in the 25–34 age group, with ~1 million people. Investment scale maintains the same proportional distribution as Scenario 1.

DW-REACH v1.0 // SYS-09
dtwave.com.br

SYS-09 // Scenario 2 — Device Distribution

Where the audience
will see the ad.

Impression distribution across devices — 2.4M impr. // Scenario 2

Smartphone
51,15%
Smart TV
46,79%
Computer
1,41%
Tablet
0,64%
Forecasts include co-viewing (people watching Smart TV together). Reach calculations are based on census population as the denominator. All figures are estimates and do not guarantee results. Plan based on BRL. Inventory subject to change due to market conditions. Forecast generated on Dec 19, 2025.
DW-REACH v1.0 // SYS-10
dtwave.com.br

SYS-10 // Campaign Results — Actual Delivery

R$ 4,644 invested.
Real results delivered.

Impressions
1,548,217
Paid impressions delivered
TrueView Views
211,521
Qualified paid views
Amount spent
R$ 4,644.48
Total investment
CPV TrueView
R$ 0.02
Cost per view
Period
29 days
Dec 20, 2025 – Jan 17, 2026
Channel
YouTube
TrueView reach campaign
Organic Impact
1M+
Total YouTube Views
Video
WhoMadeWho
BOMA Brasília 2025

Paid campaign drove organic discovery, boosting total views well beyond the paid reach window.

All figures are actuals from Google Ads. Organic view count via YouTube Analytics as of May 2026. Campaign period: Dec 20, 2025 – Jan 17, 2026.
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